Day to day
Business, marketing, running, and family, in short form.
Good work.
Good home.
Built on purpose.
I run Kallos, a marketing company in Wilmington, and I share what I'm learning trying to build both.
About
I run Kallos, a marketing company here in Wilmington. We make video, ads, and brand for home service companies. I came up through photography and video, and I share what I'm learning building a business from the inside, mistakes included.
I care a lot about what makes marketing actually work for local business owners. The short version of what I believe: social is a distribution channel, not a talent show.
I'm a runner. A lot of those miles happen behind a stroller now.
And I'm a husband and a dad, trying to build something good while a family depends on it, and to steward all of it well.
On set
Behind the scenes with the companies we work with.
Newsletter
Field Notes
A monthly letter on pursuing excellence in business, at home, and in myself. Written for people trying to build something good without losing the people it's for.
- One idea I'm working through, written out.
- The best things I found that month: apps, tools, articles.
- A couple of minutes to read.
Resources
Use what I use
The Claude skills, SOPs, and worksheets I run my business on, ready to download.
- Claude skills for content, client work, and reporting.
- SOPs my team works from.
- Worksheets for thinking through your offer and your content.
Kallos
Hire Kallos
If you run a home service business in the Wilmington area, Kallos can take your marketing off your plate.
- Video and photo produced on your jobsites.
- Meta ads built and managed.
- Brand that matches the quality of your work.
ConsultingOne hour.
One hour.
Your ads and your offer.
$500.
I audit your Meta ad account live, look hard at your offer, and tell you what to fix first.
- Live audit of your ad account.
- Offer and creative reviewed, not just the settings.
- A prioritized list of what to fix.
Book the hour →
Payment is handled when you book.